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Supplements and the Supplement Enterprise – An Introduction

If you are not familiar with supplements, trying to purchase them can be confusing and overwhelming, because there are countless different brands and products, with new ones being released all the time. There are currently so many items that it is practically impossible to keep track of other nutritional foods. Even people who work in the supplement industry tend to pay attention to certain areas, such as vitamins/minerals, sports supplements, herbs, etc.

Supplements can additionally be confusing, because by simply who you talk to, you may be offered very different beliefs. Many people have extreme or biased views of supplements, with those on one side saying everyone must take many different supplements and people on the component saying all supplements are worthless. As with most issues, the simple somewhere in between. There are certainly some great supplements available, but many tools are essentially worthless, and others have some positive benefits, but aren’t worth the price you pay for them.

Perhaps the greatest amount of supplement confusion stems inside marketing tactics companies use to promote their products, particularly in magazines. Many physical fitness and health magazines are owned by the same company as the things that are advertised in the magazine and even some of the articles are in order to promote their own brand of products. When I worked in supplement stores I frequently spoke with people about supplements and it was interesting a lot of people had biased views towards or against certain brands based on which magazines they browse.

To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this stats are rarely presented in an honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by various studies, or contain nothing to use the product being sold. Unfortunately, the only way to figure out the studies and claims are legitimate is to find and read grew to become study, but you will a daunting task even for people the industry. Of course, supplement companies are well aware of that fact and they expect that individuals will not fact check their claims.

By quoting information from scientific studies, companies often you will need to make their products sound better compared to they actually are. Know thing is both reputable and disreputable companies use this plan to help market their products. Marketplace . between the negative and positive companies is reputable companies put quality ingredients in goods and the labels contain accurate information. Disreputable supplement companies may have lower variety of ingredients than the label claims or their supplements may even contain a lot of the listed ingredients just about all.

Companies frequently pull off making questionable claims or lying about how precisely exactly much of an ingredient is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is a few regulation about what information can display on a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have products and are what are called “structure/function” claims.

A structure/function claim would be something like a calcium supplement label stating that “calcium is important for strong bones.” The label is not supposed to state “this supplement helps avert osteoporosis.” Any supplement that references diseases such as osteoporosis must also include a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any cancer.” These statements are required, because government regulations say that merely drug can claim about preventing or treating diseases.

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